Hyundai Mobis launched its “NEW MOBIS” vision at CES 2023, declaring a leap forward as a mobility company that provides an integrated platform centered on software. The essence of the company’s name was also redefined as ‘MObility Beyond Integrated Solution’ in order to emphasize the crux of its future strategy, namely the innovation of the user experience and the provision of integrated solutions optimized for customer needs.
To speak to this future growth strategy and new vision, President Cho Sung-hwan hosted a media showcase at CES 2023 on the 5th, where he stressed the importance and the direction of future growth as a company specializing in mobility.
Hyundai Mobis’ long-term goal and a key strategy for New Mobis is to become a Mobility Platform Provider that offers integrated solutions by combining core technologies in electrification, autonomous driving, and connectivity.
This future growth strategy is well demonstrated in M.VISION TO, the future PBV concept model unveiled by Hyundai Mobis at this year’s CES. M.VISION TO is an electrification-based autonomous vehicle with an integrated solution of combining its drive module battery system to pillar modules centered on the e-corner system, autonomous driving sensor, and communication lighting.
M.VISION TO is a mobility solution that offers scalable shapes and sizes to meet different purposes. It also extends freedom of movement including crab driving and zero-turn with 90 degrees rotating wheel. Through these competitive points, it supports a wide range of user-specific applications from driving in the narrow downtown streets or transporting cargo.
Cheon Jae-Seung, head of FTCI (Future Technology Convergence Institute), also took the stage as a presenter at the media showcase, where he emphasized software and semiconductors as the core competitiveness of integrated solutions. “Reliable software and semiconductor technologies are the keys to the future mobility solutions that we provide,” shared Jae-Seung.
Also unveiled at CES, Hyundai Mobis announced of developing an integrated autonomous driving controller scaling up to level 3 utilizing Snapdragon Ride Platforms by Qualcomm Technologies, Inc. Hyundai Mobis has been developing independent autonomous driving software platforms for both global and local automakers.
Hyundai Mobis is to develop a software platform, where the autonomous driving controller introduced by Hyundai Mobis is the key component for implementing all levels including level 3 or higher autonomous driving.
Hyundai Mobis expects its development completion in the first half of 2023. The company prospects increased orders from global automakers for autonomous driving and ADAS(Advanced Driver Assistance System).
Moving forward, Hyundai Mobis will continue to strengthen close cooperative relationships with various partners in order to secure new technologies for future mobility. Recently, Hyundai Mobis teamed up with Ottopia, an Israeli start-up, to develop a remote support solution for self-driving, targeting the fully autonomous driving market of level 4 or higher.