Kia sets a record for the highest total number of awards ever won in a single year by a brand, in a study by J.D. Power 2023 Automotive Performance, Execution and Design (APEAL)
Kia America set a record for the highest total number of awards ever won in a single year by a brand in the J.D. Power 2023 Automotive Performance, Execution, and Layout (APEAL) Award, as seven Kia models ranked first in their segments, the most awarded to a single manufacturer in the study’s 28-year history APPEAL. These awards come after Kia took home the most awards in the J.D. Power 2023 which was announced last month.
For the second year in a row, three Kia models took top honors in their segments, including the all-electric Kia EV6 (Best Appealing Compact SUV); Carnival (best-looking minivan), and K5 (best looking midsize car). In addition, four Kia models ranked number one in their segments, including the Telluride (best-looking upper midsize SUV); Forte (best-looking compact car); Rio (best-looking small car), and Stinger (best-looking premium midsize car). All seven vehicles were recognized as the most engaging for the driver experience and were ranked number one in driver satisfaction in the J.D. Power APEAL of 2023.
“As the most awarded brand by J.D. Power in the 2023 J.D. Power APEAL and IQS studies, Kia has demonstrated our leadership position not only in the automotive industry but also in the electrification sector,” said Steven Center, director of operations and executive vice president of Kia America. “Our world-class vehicles deliver the quality, reliability, and technology consumers are looking for and J.D. Power’s 2023 US APEAL Study shows our continued drive to offer the right combination of features and attributes across multiple vehicle lines. Models”.
The 2023 US APEAL Study is based on responses from 84,555 new 2023 model-year vehicle owners who were surveyed after 90 days of ownership. The study was conducted from February to May 2023, based on vehicles registered from November 2022 to February 2023.
