Hailey Bieber has shared her plans for the billion-dollar fortune she earned from selling her skincare brand, Rhode, in a candid interview with WSJ. Magazine for its Innovators issue, the 28-year-old model and entrepreneur revealed that much of the money will be set aside for her son, Jack Blues, whom she shares with her husband, singer Justin Bieber.
“I want to preserve that for my son’s future,” Hailey said, explaining that her focus is on long-term stability rather than immediate spending.
The Rhode founder admitted that the scale of her financial success still feels new and emphasized her desire to make careful, thoughtful decisions. “It’s an amount of money that I have not dealt with before, so I just want to be smart with it,” she shared. “I would like to invest it wisely.”
Hailey launched Rhode in 2022, quickly turning it into one of the most sought-after skincare brands in the beauty industry. The company’s minimalist approach and focus on high-quality ingredients helped it reach major commercial success, eventually leading to a sale that reportedly pushed her personal wealth into the billion-dollar range.
In the interview, Hailey also offered a glimpse into her creative process, revealing that she often uses her husband as a test subject for new products. “I test them on my husband; I test them on my friends. I’m product-obsessed,” she said with a laugh.
When asked about her motivation to start her own brand rather than collaborate with existing ones, Hailey explained that she wanted full creative control. “I had lent my name enough times to see how it benefited that company. I knew for a fact that if I’m doing this, I have to be the majority owner,” she said.
Beyond business, Hailey opened up about her decision to keep her family life private, especially when it comes to her young son. “Until your child can understand it and it’s possible to have a conversation around it, I have no interest in putting him out there in any way,” she stated.
Hailey and Justin welcomed their first child earlier this year and have largely kept details of their family life out of the public eye. Despite their fame, the couple appears committed to creating a grounded and protective environment for their son.
As Hailey looks ahead, her focus remains clear, safeguarding her family’s future while continuing to build her legacy as both a businesswoman and a mother.