As Meghan Markle’s new lifestyle brand As Ever gains attention, criticism is mounting from business owners who claim the name has been in use for years. Among them is an Arizona-based photographer who recently voiced their frustration over the shared name.
“When one of the most famous people in the world starts using your biz name of 12+ years that you named in honor of your grandmother, seems like they could throw me a lil bone?” the photographer shared.
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This controversy is not the first time Meghan’s branding efforts have faced scrutiny. Before settling on As Ever, her original brand name, American Riviera Orchard, was also met with criticism. A source close to Meghan revealed how she is reacting to the latest backlash.
Speaking to Woman’s Day, the insider admitted, “It’s already a disaster and she hasn’t even got a product to sell.” Despite Meghan’s reputation for resilience, the source revealed that criticism from high-profile figures has struck a nerve. “Meghan’s got the thickest skin in Hollywood,” they said. “But having someone like Gwyneth throw shade has infuriated her.”
The supposed shade in question came after sharp-eyed social media users noticed actress and entrepreneur Gwyneth Paltrow engaging with As Ever clothing company posts. The move has led some to speculate whether Paltrow was subtly weighing in on the controversy.
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Feeling increasingly isolated, Meghan reportedly believes she is facing resistance from multiple fronts. “Everyone seems against her right now,” the insider shared. “She’s paranoid there’s a concerted effort to make sure she flops.”
As tensions rise, Meghan’s inner circle appears to be shrinking. The source added, “She doesn’t trust anyone these days, even her handlers at Netflix.” With Meghan yet to publicly respond to the controversy, the debate over As Ever’s name continues to gain traction. Whether the Duchess of Sussex will address the backlash or push forward with her brand as planned remains to be seen.
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