Mercedes-Benz USA announced the appointment of Senol Bayrak to the position of vice president, sales and product management, effective November 1, 2021. Bayrak succeeds Adam Chamberlain who, after 12 years, will leave the company and pursue opportunities outside of Daimler.
In his new role, Bayrak will have overall responsibility for the company’s sales, volume planning, distribution operations, and product management as a member of MBUSA’s executive management team, reporting directly to MBUSA President and CEO, Dimitris Psillakis.
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“Senol is an experienced and enterprising leader who will help accelerate our transformation required for an electric future,” said Psillakis. “I wish Adam all the best in his future endeavors and express my sincere deepest appreciation for his dedication and leadership during his time with Daimler and MBUSA.”
Bayrak started his career with Daimler in 2004, working for the smart brand in various positions in product and project management. After nearly 9 years in Germany, he relocated to Beijing in 2013 to serve as the head of corporate communications for Daimler Greater China Ltd. In 2015, Bayrak moved over to Mercedes-Benz China to help build up the division’s product management team before becoming its head of product management in 2018.
In his most recent role, Bayrak returned to Stuttgart to serve as the director of product management for SUV and Electric models as well as market intelligence and competitor analysis.
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Bayrak, who holds a degree in business management from Goethe University Frankfurt in Germany, will be based in Atlanta.
He arrives when automakers face inventory tightness and product turmoil due to industry-wide supply chain challenges.
A global shortage of semiconductors has forced Mercedes-Benz to reduce the production of 2022 V8 engines. With the exception of the S580 and S580 Maybach sedans, the 2022 model is not available on V-8 engines.
On the sales side, Byrac faces a resurrected rival at BMW.
