Kanye West is once again making headlines, but this time, it’s not for a public outburst or provocative statement. The 24-time Grammy-winning artist has reportedly changed his name for the second time, opting for an even shorter version of his already minimalist moniker.
According to newly filed documents obtained by Page Six, the rapper formerly known as Kanye West and more recently simply as Ye is now using the name “Ye Ye.” The paperwork, filed in California by his financial officer, Hussain Lalani, shows the new name being adopted in official business matters.
Several companies linked to the artist, including Yeezy Apparel, Yeezy Record Label, LLC, and Getting Out Our Dreams Inc.,. have begun listing “Ye Ye” in the “manager or member” sections of their documentation, indicating that the name is now being used in legal and professional capacities.
While the rapper, 48, has yet to publicly announce the name change on social media, he did allude to a new digital identity earlier this month. On June 1, he took to X (formerly known as Twitter) to inform fans that he was stepping away from his long-standing handle, @kanyewest.
“Ima finally stop using the @kanyewest Twitter cause my name is Ye,” he wrote. “Gonna start a ye account and it is what it is,” he added.
This marks the second time the artist has shed his iconic birth name. In 2018, he tweeted, “The being formally known as Kanye West. I am YE,” coinciding with the release of his introspective album Ye, recorded in Wyoming. That change became legal in 2021 when he officially dropped “Kanye Omari West” for “Ye” in court documents.
West, who is now married to Australian architect Bianca Censori, has remained a constant topic of media discussion over the years, whether for his groundbreaking music, controversial remarks, or high-profile personal life. Yet this latest move appears to be more personal than political, signaling a fresh identity rather than a public spectacle.
It remains unclear whether Ye Ye plans to roll out the new name across his music or upcoming projects. Still, the consistent shift in branding suggests he is again reinventing himself — this time, from Ye to Ye Ye — in a continued effort to shape his legacy and identity on his own terms.