Kanye West and wife Bianca Censori
SPOT / Stoianov / BACKGRID

Kanye West uses Bianca Censori’s attire as revenge against Kim Kardashian

Kanye West is reportedly engaging in a calculated move to draw attention by having his wife, Bianca Censori, appear in daring outfits, a tactic believed to be aimed at retaliating against his former spouse, Kim Kardashian. The couple has frequently found themselves in the limelight, particularly due to Censori’s choice of attire, which has often been on the verge of being overtly provocative during their public outings.

Speculation is rife that West’s influence over Censori extends to her wardrobe, with some sources close to her suggesting that her risqué fashion statements are not entirely her own choice but rather a result of West’s alleged directive. The underlying motive, as conjectured by insiders, appears to be an attempt to challenge Kardashian’s standing in the lucrative shapewear industry, where she has made significant strides with her brand, SKIMS.

According to reports from The Sun, West is purportedly aiming to challenge his ex-wife, by launching his own brand, with Bianca serving as the model for daring ensembles as a “test” for the line’s potential success. 

Since its inception in 2019, SKIMS has rapidly ascended to the forefront of the fashion industry, amassing a valuation of around $4 billion, thanks to its innovative approach to shapewear and body-positive messaging. This success story, emblematic of Kardashian’s entrepreneurial acumen, seems to have become a point of contention for West, who, according to sources, is keen on establishing a bolder, more audacious fashion line that could potentially eclipse SKIMS in both allure and financial success.

The strategy, as alleged by those in the know, involves leveraging Censori’s appearances in scantily clad ensembles as a deliberate ploy to create buzz and perhaps lay the groundwork for West’s envisioned fashion venture. This move is interpreted by some as not just a foray into the fashion world but as a personal vendetta against Kardashian, aiming to disrupt her business empire and reclaim a spot in the competitive fashion market.

This unfolding scenario, marked by strategic fashion choices and underlying personal dynamics, highlights the complex interplay between personal relationships and business interests in the celebrity world. As these developments continue to attract attention, the implications for the involved parties’ personal and professional lives remain a subject of intense speculation and interest among their audience and industry observers alike.

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