What was once a taboo topic has now become a beauty trend sweeping through the younger generation—Botox and anti-wrinkle injectables are seeing a massive surge in popularity in 2025, particularly among women in their late teens and early twenties.
As the “clean aesthetic” continues to dominate social media and beauty standards, increasing numbers of young adults are turning to cosmetic treatments to maintain a flawless, filtered appearance. Many now begin Botox injections as early as 19, citing a desire to “do more to do less.”
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Botox works by relaxing targeted muscles, reducing creases, and smoothing out deep lines. According to Vogue, the American Society of Plastic Surgeons has reported a 28% increase in Botox injections among adults in their twenties since 2010. The ASPS also confirmed that Botox remains the most popular minimally invasive cosmetic procedure.
One university student, now 23, revealed that she first began treatments at age 21 and returns every five months for upkeep. While the results are temporary, lasting around three to five months, she explained that the visible return of lines prompts regular sessions.
However, her experience with local clinics has been mixed. “These places weren’t great, they put four huge injections in and then you’re just frozen,” she told The Mirror. “I didn’t want it frozen, just for them to smooth in fine lines.” Noticing fine lines as early as 16, she was introduced to Botox by her lash technician. “I didn’t really like wrinkles in my forehead at 20. I knew I’d feel happier without them,” she explained.
But she cautioned against inexperienced practitioners. “If you’re with an inexperienced practitioner and they do too much, it becomes way worse and you age further,” she warned. One treatment left her with deeper frown lines—known as “11’s”—because unbalanced injections forced other facial muscles to compensate. “Once you’ve started getting it, you can’t really stop,” she said. “You notice you’re more wrinkly.”
Another user, a 25-year-old man, shared that he started Botox at 19. “I wanted to get it done whilst I knew it was financially viable,” he said, citing cost-effectiveness and long-term value. Despite the trend’s momentum, experts urge caution. Dr. Stephen Humble of Hedox Clinic warned that Botox may prematurely age users. “I usually decline to treat women below the age of 21,” he noted.
Dr. David Jack added, “Botox is not a magic bullet—ageing is multifactorial.” He described the pursuit of perfection as leading to “artificial ageing,” creating frozen expressions and unnaturally smooth foreheads. “The ‘accidentally aged’ look is where a person appears older than they are due to early cosmetic procedures,” he said, highlighting the unintended effects of this growing trend.
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