Prince William, the Prince of Wales, appears to be following in the footsteps of his sister-in-law, Meghan Markle, according to royal commentator Daniela Elser. In a recent piece for News.com.au, Elser observed that William’s birthday tribute to his wife, Kate, contained elements reminiscent of Meghan’s approach to public messaging, particularly when it comes to personal, heartfelt posts.
Elser pointed out a detail in the royal couple’s recent Instagram post for Kate’s birthday, highlighting that, “There are three of them in that post – William, Kate and their marriage.” The phrase, in Elser’s opinion, places the couple’s nearly 14-year union at the center of the message, which comes after months of speculation and rumors about their relationship.
She continued, “The phrasing of the prince’s message puts the Waleses’ nearly 14-year union at the center (dare I say, heart?) of things after wild speculation about their relationship virulently spread across social media last year.” Elser referred to the accusations, including unfounded cheating rumors, as “scurrilous” and “downright stupid,” dismissing them as baseless.
As for the birthday message itself, Elser noted that William was “very loudly praising his ‘incredible wife’,” accompanied by a photo featuring Kate’s iconic engagement ring. “It’s all very sweet – and distinctly Sussexy – stuff,” Elser quipped, adding that William and Kate’s public displays of affection mirror Meghan’s savvy approach to sharing personal moments on social media.
“Like it or not, William and Kate are clearly following her savvy lead,” Elser concluded, referencing Meghan’s ability to engage with the public and manage her image in a way that resonates with fans and critics alike.
While Prince William and Kate’s royal duties and public appearances often focus on their family and charitable work, their recent Instagram tribute demonstrates a more personal and strategic approach to maintaining a positive public image—one that is reminiscent of Meghan Markle’s social media savvy.