Donald Trump sparked outrage on Sunday after posting a new advertisement for his fragrance line, featuring a photo of President Joe Biden’s wife, Jill Biden. The image, used to promote his “Trump Perfumes & Colognes,” quickly drew criticism from several quarters.
On his Truth Social account, Trump wrote, “I call them Fight, Fight, Fight because they represent us WINNING,” adding, “Great Christmas gifts for the family.” The advertisement, which features a moment where Trump and Jill Biden are in a photo together, was met with ridicule from social media users.
Mrs. Betty Bowers, a popular conservative satire page, mocked Trump’s ad, saying, “Donald uses a pic of himself with Jill Biden to sell his tacky fragrances–without being savvy enough to realize that Jill Biden is clearly trying very hard not to laugh at whatever stupid thing Trump just said.”
PatriotTakes, an organization dedicated to monitoring right-wing extremism, responded with a biting comment: “That classic Christmas message: ‘Fight! Fight! Fight!'”
Tech reporter Matt Novak from Gizmodo also weighed in, referencing a viral meme on Twitter that has circulated since the ad’s release. He said, “The meme over on Twitter right now is that Jill Biden wants to have sex with Trump, so naturally Trump is embracing that to sell his perfume.” Novak added, “Aside from everything else, he’s just so f—— tacky.”
Liberal influencer account Wu-Tang Is for the Children also shared their disdain, posting, “Trump now using a picture with Jill Biden to sell his cologne….gross.”
The backlash highlights the controversy surrounding the use of Jill Biden’s image in the ad, as well as criticism of Trump’s approach to marketing his products.