CNN data analyst Harry Enten was left stunned this week after discovering the extent to which House Republicans inserted President Donald Trump’s name into their latest draft of a major tax bill — a bill Trump himself once called the “big, beautiful bill” — before sending it to the Senate for what promises to be a fierce battle.
Appearing on Erin Burnett OutFront, Enten reacted to the numerous revisions replacing the phrase “MAGA” with “Trump” throughout the legislation’s final version. “So this goes on and on and on — dozens of mentions of ‘MAGA’ got changed to ‘Trump,’” Burnett explained. “Look at this, page 10, in the item relating to Section 110115, strike ‘MAGA’ and insert ‘Trump.’
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The next one in Section 110116, strike ‘MAGA’ and insert ‘Trump.’ And it happened again and again and again and again.” Enten confirmed the surprising pattern. “Yeah, he wasn’t there, and then magically Trump appears. You can’t get rid of the guy! Look, we checked it out. How many times is Trump’s name now in instead of MAGA? Get this. 52 times Trump’s name is now in the ‘Big Beautiful Bill.’ And that happens across 18 pages.”
Enten added that such a volume of direct mentions of a living president in a legislative document is highly unusual. “I was looking back. I can’t ever recall a president’s name being that much mentioned in any particular bill. At least a living president, the current president, that is.”
Burnett noted Trump’s well-documented fondness for branding, recalling, “He loves his name on buildings. He loves his name everywhere.” She mentioned an incident when Trump tried to name a building in the United Arab Emirates after himself, only to be dismissed. But Burnett asked whether this penchant for self-promotion actually pays off in politics, told ABC News.
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“Absolutely,” Enten replied. “You may recall, about five years ago, during the coronavirus pandemic, Trump insisted his name appear on the COVID relief checks. People who received checks with his name on them were 20 percent more likely to vote for him in the 2020 election versus those who didn’t.”
Enten speculated that this could be a strategic move by Trump. “Maybe I can get my name on some of these baby bonds essentially, and/or these baby accounts and say, you know what, maybe I can get some more votes.”
While Trump, as a two-term president, is constitutionally barred from seeking a third term, he continues to hint at potential challenges to that limitation, keeping speculation—and his name—at the center of American politics.
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