Just two weeks after being elected to his second term as president, Donald Trump’s campaign has reignited its fundraising efforts, introducing a holiday-themed appeal with a playful nod to the season. “Make Christmas Merry Again” declares a banner in a November 21 campaign email, promoting “MAGA wrapping paper” in two designs: “Trump Classic Christmas” and “Trump Dark MAGA.”
A November 18 email also leaned into the festive spirit, offering Santa hats emblazoned with the “Make America Great Again” slogan. “These hats are something else, and I can’t wait to see you and your entire family wearing them on CHRISTMAS DAY!” the email reads, signed by “President Trump AKA Santa Claus.” It concludes with an enthusiastic rallying cry: “TOGETHER WE WILL MAKE CHRISTMAS GREAT AGAIN!”
Between November 18 and November 26, the Trump campaign introduced at least seven Christmas-themed merchandise items, encouraging supporters to contribute to the Trump National Committee. This joint fundraising effort benefits the Never Surrender PAC and the Republican National Committee.
Supporters can donate through WinRed, a conservative fundraising platform, to claim items such as MAGA-themed T-shirts with a $45 donation. The platform also offers pre-set donation options ranging from $50 to $1,000, told Yahoo.
Other holiday items include a golden MAGA baseball cap ornament, mugs, and festive sweaters featuring Trump wearing a Santa hat. A green MAGA baseball cap with red lettering is also among the merchandise, blending holiday colors with campaign branding.
The Trump National Committee has been a fundraising juggernaut, raising over $375.3 million between January and October 16, according to Federal Election Commission data. During that period, the committee spent approximately $323.1 million, signaling the campaign’s robust efforts to maintain momentum heading into the holidays.
With its holiday-themed push, the Trump campaign taps into its supporters’ enthusiasm while blending the festive season with political branding, continuing to mobilize funds for future endeavors.