Kanye West’s fashion influence over his wife, Bianca Censori, is reportedly not just a matter of style — it’s a costly endeavor. According to a new report by The Sun, the rapper is shelling out hundreds of thousands of dollars to persuade Censori to wear the revealing and provocative outfits that have become a staple of their public appearances.
The couple, known for courting attention, ignited a media storm earlier this year when Censori arrived at the 2025 Grammys in an almost completely see-through dress. The report claims that West paid a staggering $120,000 for the outfit, which was described as virtually nude.
That extravagant fashion moment was just one of many. Sources say West recently paid Censori $100,000 to wear a candy lingerie set during a public outing in New York — an idea she initially rejected. The edible outfit reportedly only became a reality after a significant financial incentive.
“A lot of the outfits aren’t to her taste,” a source told The Sun. “But she tells him she will wear them — if she’s paid.” So far, West’s total expenditure on curating his wife’s wardrobe is estimated to have reached $400,000. The investment, however, appears to be part of a calculated strategy.
Censori, aware of her pivotal role in West’s image, is said to be turning her fashion moments into financial opportunities. “She knows she’s essential to his image… She’s being smart about it,” the insider added. “She’s turning every outfit into a paycheck.”
The unusual arrangement has even drawn humor from West’s team. A representative joked to Page Six about the controversial candy outfit, referencing “creative differences” and adding that the look ultimately failed when “Censori ate part of the ensemble.”
Despite the eyebrow-raising nature of the couple’s public displays, insiders suggest West’s strategy may be working. His partnership with Censori — and her attention-grabbing style — has helped keep him in the media spotlight during a turbulent period in his career.
“The truth is he needs her,” a second source noted. “Without her bold looks and presence, people wouldn’t pay nearly as much attention to them.” Neither West nor Censori has directly commented on the financial reports, but their appearances continue to stir conversation, blurring the line between fashion, performance, and personal branding in the celebrity spotlight.