Kanye West and Bianca Censori are reportedly using rumors of their divorce as a strategic ploy to build anticipation for his upcoming album. On Monday, headlines swirled with claims that the couple, who have been married for nearly two years, had secretly ended their marriage “weeks ago,” with sources alleging that the rapper was “ready to divorce” his 29-year-old wife.
But just as these reports gained traction, the pair were spotted together in Japan, adding a layer of intrigue to the unfolding story. The timing has led many to believe that the split rumors are all part of a calculated plan to generate buzz around Kanye’s new music.
Sources close to the couple have suggested that this speculation is indeed a promotional tactic. Last month, Kanye announced his forthcoming album, Bully, and even debuted a track titled “Beauty and the Beast” during an event in China. This comes on the heels of his August release, Vultures 2, indicating that the rapper is determined to keep the spotlight on his creative work—using any means necessary, even if it involves stirring controversy in his personal life.
An insider disclosed to DailyMail that Kanye and Bianca are deliberately fueling divorce rumors to keep themselves relevant as he prepares to promote his new album. “They knew that, by doing this, it would create some buzz and make them relevant,” the source explained.
“They both know that people are just over them and that her naked outfits are not enough to keep interest. Everyone has seen her naked now; there’s nothing left to wonder about.” Bianca Censori, known for her bold fashion statements, has frequently made headlines with her daring wardrobe choices, often seen in sheer hosiery and skintight bodysuits that leave little to the imagination.
Meanwhile, Kanye tends to opt for more conservative looks during their outings. However, the insider suggests that the couple has realized the shock value of Bianca’s risqué outfits is fading, prompting them to explore new tactics to grab attention.
With Kanye’s album release approaching, the duo appears to be leveraging the public’s fascination with their relationship to maintain buzz. As rumors continue to swirl, fans are left to wonder whether the split speculation is simply a publicity stunt or if there’s more to the story. Either way, Kanye and Bianca have managed to stay in the headlines, ensuring all eyes remain on them as they navigate their next creative chapter.