Meghan Markle is bringing sweetness back to shelves. The Duchess of Sussex has officially announced a highly anticipated restock of her lifestyle brand, As Ever, teasing not only the return of fan favorites but also some enticing new additions.
The 43-year-old entrepreneur and former senior royal shared the news on Monday by resharing a post from the official As Ever Instagram account to her own Instagram Story.
“So much love has gone into this… and I can’t wait to share it with you this Friday, June 20th!” Meghan wrote, accompanying the message with a cozy, outdoor image featuring a mouth-watering stack of pancakes topped with syrup and raspberries.
The original As Ever post added to the excitement: “Oh yes, honey… sweet things await. Mark your calendars for June 20 at 8 a.m. PT — we’re bringing back your favorites, plus some delicious surprises you won’t want to miss!”
The upcoming restock follows the overwhelming success of the brand’s first collection, which sold out in just 45 minutes when it launched in April. That initial release included a variety of artisanal items such as jams, cookies, and edible flower sprinkles—products that blended rustic charm with modern appeal.
In early June, Ever hinted at the return with a post featuring a rustic kitchen scene filled with fresh ingredients like berries, lemons, and jam jars. “To all who’ve been wondering and waiting, thank you!” the caption read. “Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month… get excited!”
The excitement has only grown since Meghan gave listeners an inside look at her journey during a bonus finale episode of her Lemonada Media podcast, Confessions of a Female Founder. In it, she revealed the reasoning behind the brand’s short pause following its launch.
“It was amazing,” Meghan said of the rapid sellout. “We just needed to take a beat before expanding.” The relaunch marks another chapter in Meghan’s evolving role as a lifestyle entrepreneur. With As Ever, she appears to be striking a balance between curated aesthetics and artisanal appeal, drawing in a loyal audience eager for more.
As the June 20 launch date nears, fans of the brand are marking their calendars, ready to scoop up the returning favorites and find out what “delicious surprises” Meghan has in store this time around.